SHE’NEILJOHNSON
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She’Neil Johnson has worn a number of hats, but they all address one goal. Creating a platform for people, things, and ideas’ stories to become memorable human interactions. In 2014 She’Neil Johnson graduated from Howard University’s School of Business with a degree in Management Information Systems. She believed New York was the perfect place for her to focus on building a strong career in business and making the right connections to follow the popular route of working two years corporate, going to business school, then climbing the company ladder of promotions. Little did she know this city would only become a daily dose of inspiration for the true creative she is. She’Neil spent the beginning of her career becoming well versed in consumer insights, design, and tech as a user experience designer at IBM for luxury retail clients. During her time at IBM she managed client relationships by acting as an onsite project manager, leading teams through development and launch, and gained upper level management’s financial support of $40K for an internal project. Within She’Neil’s UX role she was promoted to senior consultant, but quickly left the industry to follow her passion in marketing! She founded BASE BUTTER, a start-up skincare company, and five years defining and executing the optimal marketing strategy to aid BASE BUTTER in it’s growth and success. She helped build the brand identity and see through two re-launches. Since its inception BASE BUTTER has been seen in ESSENCE, Cosmopolitan, Marie Claire, and the New York Times to name a few.